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Advertising & Marketing

A highly specific and best-practice approach for the management and protection of image, products and services

In a global economy, the advertising and marketing of products and services are crucial to enable a company to stand out and distinguish itself from competitors.

Understanding and managing the timing, dynamics and rules related to these activities allows for the development of their image and the acquisition of customers and consumers without uncertainties, with complete confidence.

Brands, companies, media, agencies, influencers operating in this field, as well as players in the Design, Publishing, Fashion and Cosmetics, Agribusiness, Film and Music industries ask us for quick, precise and applicable solutions.

Our recognized expertise in the field, coupled with our in-depth knowledge of the Italian Self-Discipline Code of Commercial Communication, allows our clients to rely on comprehensive and up-to-date assistance on all legal aspects related to:

  • Regulatory and legal compliance aspects of advertising campaigns, both nationally and internationally, thanks to our firm’s membership in the international network Adlaw International.
  • Protection of trademarks, copyright and privacy issues and related contractual matters, from the advertising agency contracts to the advertising broadcasting and sponsorship contracts.
  • Advertising in social media marketing.
  • A solid experience alongside our clients in disputes before the Giurì dell’Istituto di Autodisciplina Pubblicitaria (Jury of the Advertising Self-Regulation Institute), the Italian Antitrust Authority (AGCM) and the Communications Guarantee Authority (AGCOM), as well as before the ordinary judiciary.

Our Team

Chiara Agostini

Attorney at Law | Partner

Gianluca Morretta

Attorney at Law | Partner

Riccardo Rossotto

Attorney at Law | Partner

Monica Togliatto

Attorney at Law | Partner

Laura Brandoli

Attorney at Law | Counsel

La “Certificazione B Corporation” è un marchio che viene concesso in licenza da B Lab, ente privato no profit, alle aziende che, come la nostra, hanno superato con successo il B Impact Assessment (“BIA”) e soddisfano quindi i requisiti richiesti da B Lab in termini di performance sociale e ambientale, responsabilità e trasparenza.

Si specifica che B Lab non è un organismo di valutazione della conformità ai sensi del Regolamento (UE) n. 765/2008 o un organismo di normazione nazionale, europeo o internazionale ai sensi del Regolamento (UE) n. 1025/2012.

I criteri del BIA sono distinti e autonomi rispetto agli standard armonizzati risultanti dalle norme ISO o di altri organismi di normazione e non sono ratificati da parte di istituzioni pubbliche nazionali o europee.

“Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance,accountability, and transparency.

It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) no. 765/2008, nor is it a national, European, or international standardization body as per Regulation (UE) no. 1025/2012.

The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.